1960
Main reception, lost property, telephones, left luggage, coffee bar & camp offices. Also the Beachcomber Bar (Butlins' first)
Changes between 1960 and 1986
Main Butlins offices moved here (upstairs) after the Oxford Street site closed.
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
Reception moved to Skyline Pavilion. Upstairs used for Bourne Leisure call centre, offices & archives (closed to public). Beachcomber Bar converted into 'Gala Bingo' hall. Remainder used for storage.
Bourne Leisure Ltd Era 2000 - 2021
2005 - Call centre & offices relocated to Hemel Hempstead
2007 - Gala Bingo closed
2008 - Former Gala Bingo used for Archery & Fencing briefly before the building was demolished later that same year.
1960
Large Gaiety Theatre, Radio Butlin, Assorted shops
Changes between 1960 and 1986
Supermarket added, along with various changes to the shops, including a new 'Fish Fry' restaurant.
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Part of Gaiety Theatre converted into a Cinema (two screens, 200 seats each). Theatre remains open but obviously smaller. Nursery added.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Remainder of Theatre converted into Tom Cobleigh bar & restaurant. Cinema still open. Nursery moved to ex Kent Building. West side now forms part of Skyline Pavilion and houses newsagents, gift shop, Burger King, 'Stars' kids club & hair salon.
Bourne Leisure Ltd Era 2000 - 2021
Tom Cobleigh renamed Sun & Moon pub. Holiday Booking Shop now along west side of Skyline Pavilion.
Guest Services and Leisure hub moved to the outside edge of the building, behind the holiday booking shop.#
1960
Pig & Whistle Bar, Princes Ballroom, Disco, Ice Cream/Coffee Bar, Quiet Lounge, Skating Rink, Amusement Arcade & Snooker Room
Changes between 1960 and 1986
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Renamed 'Ocean Complex Building'. Princes Ballroom became 'Ocean View' cabaret venue. Pig & Whistle became 'Manhattan Showbar'. Disco renamed 'Liberty's '.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Ocean View now 'Centre Stage' (max 2000 capacity). Manhattan Showbar now 'Reds' (max 1000 capacity). Several new shops. Liberty's nightclub becomes the 'Zone'. NW corner forms part of Skyline Pavilion.
Bourne Leisure Ltd Era 2000 - 2021
No major changes
1960
Indoor Swimming Pool, Regency Ballroom, Coffee/Snack Bar, Regency Bar, TV Rooms, Table Tennis & Hairdressing Salon
Changes between 1960 and 1986
Wrestling Stadium, Bingo Lounge & Chapel added
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Building demolished. Site now occupied by new 'Splash' indoor Pool complex.
Ranks Organisations "Family Entertainment Resorts" era - 1999
No major changes
Bourne Leisure Ltd Era 2000 - 2021
Demolished and was originally planned to be grass. During COVID, a new building was placed here and became Studio 36.
1960
Two large dining halls named 'Kent' and 'Windsor'. The west side of the building housed the 'Playhouse Theatre'.
Changes between 1960 and 1986
Windsor renamed 'Grosvenor'. Holiday Fayre' restaurant also added
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
Dining rooms still there but now known as 'Ocean Drive' (capacity 600) and 'Coral Beach' (capacity 700). Nursery added in former Playhouse Theatre area.
Bourne Leisure Ltd Era 2000 - 2021
Ocean Drive Dining Room reduced in size to incorporate 'Coast' and 'Yacht Club' Premium dining rooms.
1960
Attached to the east end of the Kent building. Housed a shopping centre on the first floor. Also contained the George IV bar, camp Chapel, Casino and indoor children's play area
Changes between 1960 and 1986
'Golden Grill' & 'Kwik Snak' restaurants added, along with a "new escalator" to first floor shops.
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
Incorporated into the Skyline Pavilion & housing Bar Rosso, Harry Ramsden's & Swinging Shillelagh Bar
Bourne Leisure Ltd Era 2000 - 2021
Harry Ramsden's converted to Finnigans and then into the Rosso Lounge in 2011. Swinging Shillelagh converted into Turner's Restaurant in 2011.
1960
York Dining Hall, Amusement Arcade, 'Blinking Owl' Bar, Children's Theatre, Indoor Bowls, Post Office, Table Tennis, Darts, Billiards & Badminton Court. Also served as entrance to funfair
Changes between 1960 and 1986
Post Office & Shopping Arcade added
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Children's Theatre converted into large indoor play area. 'Rendezvous' nightclub added
Ranks Organisations "Family Entertainment Resorts" era - 1999
East end of building demolished in 2003 (ex Children's Theatre) for use as car park. Remainder used for 'Jumpin Jaks' entertainment venue, Pinewood Studios cafe/bar, nightclub, 'Green Baize' snooker & 'Megazone' Laser Arena.
Bourne Leisure Ltd Era 2000 - 2021
Pinewood Studios converted to Papa John's. Green Baize removed and the top floor now houses the Shoreline Conference Centre.
1960
Nursery, nappy washing, babysitting & listening
Changes between 1960 and 1986
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Building demolished & site used for new apartments known as 'Westergate Village'. Nursery moved to Gaiety Building.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Apartments now known as 'Atlantic Bay'
Bourne Leisure Ltd Era 2000 - 2021
No major changes
1960
Large building containing camp laundry, launderette, ironing room & cleaning facilities.
Changes between 1960 and 1986
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Building demolished & site used for new apartments known as 'Westergate Village'.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Apartments now known as 'Atlantic Bay'
Bourne Leisure Ltd Era 2000 - 2021
No major changes
1960
Boating Lake
Changes between 1960 and 1986
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
Lake left in place but out of use. One corner of the lake was covered over for use as a 'Fox Kids' outdoor play area.
Bourne Leisure Ltd Era 2000 - 2021
Lake left in place but out of use. One corner of lake was covered over for use as 'Fox Kids' outdoor play area
1960
Traditional Butlins rectangular pool with fountains at either end. Located in front of the reception building.
Changes between 1960 and 1986
Converted into a funpool in 1983
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
No major changes
Bourne Leisure Ltd Era 2000 - 2021
Filled in 2007-08 and area landscaped following the construction of the Ocean Hotel
1960
Indoor/outdoor amusement park containing all the Butlin's favourites. The indoor section joined onto the rear of the York building.
Changes between 1960 and 1986
No major changes except for different rides coming and going.
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
Indoor section demolished along with some of the older original rides. Still there but smaller with fewer rides.
Bourne Leisure Ltd Era 2000 - 2021
No major changes
1960
Full-board chalets. Also known as 'Red Camp' & 'Yellow Camp'.
Changes between 1960 and 1986
Some chalets converted into self-catering apartments
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Chalets refurbished and renamed 'Runcton Village' & 'Yapton Village'.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Refurbished again and renamed 'Oyster Bay'. Some converted into 'Deluxe' apartments
Bourne Leisure Ltd Era 2000 - 2021
Some chalets were demolished when the Ocean Hotel was built to ensure that the overall capacity of the resort remained the same, with further chalets being demolished when the Wave Hotel was built in 2012 for the same reason. The Wave Hotel was built in 2011 - 2012 in the space created by the demolition.
1960's
Chalets
Changes between 1960 and 1986
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
All demolished & site used for new apartments known as 'Westergate Village'.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Apartments now known as 'Atlantic Bay'
Bourne Leisure Ltd Era 2000 - 2021
No major changes
1960's
Indoor heated swimming pool
Changes between 1960 and 1986
(towards the 1980s) Large indoor subtropical waterworld known as 'Aquasplash' . Built new on site of old Regency Building
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
Renamed 'Splash' with various new water features added
Bourne Leisure Ltd Era 2000 - 2021
New changing rooms added, complete with access from Skyline Pavilion. Was then demolished, as there was a new swimming pool until COVID when Studio 36 building was built in its place.
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Continental-style food court. Built new on open land between the Aquasplash & Princes Building (formerly known as the Sunbathing Lawns).
Ranks Organisations "Family Entertainment Resorts" era - 1999
Now Hotshots (10-pin bowling), Sports Bar & Amusement Arcade. Forms the south side of Skyline Pavilion.
Bourne Leisure Ltd Era 2000 - 2021
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Go-karts on site of former Tennis Courts between Princes Building & seafront. Railway ran around outside of the go-kart track. Both removed at the end of 1991. Go-karts later moved to the funfair.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Site now used for car parking
Bourne Leisure Ltd Era 2000 - 2021
No major changes
Butlins Holiday Worlds era (Southcoast World) 1987 - 1998
Built new on the site of the old nursery & laundry buildings, South Camp and parking area, known as 'Westergate Village'.
Ranks Organisations "Family Entertainment Resorts" era - 1999
Now known as 'Atlantic Bay'
Bourne Leisure Ltd Era 2000 - 2021
No major changes
Ranks Organisations "Family Entertainment Resorts" era - 1999
80,000 sq ft covered area housing 'Fox Kids' play area, 'Toyland', Skyline Cafe, amusements & stage area for live shows. Various shops & restaurants. Built new on land in between the former Kent, Gaiety, Plaza & Princes buildings (part of which was formerly the Putting Green)
Bourne Leisure Ltd Era 2000 - 2021
'Toyland' later became known as 'Bob the Builder's Yard' and then, in 2012, as 'Castle Courtyard. Cafe was rebranded to Costa Coffee during the 2022 Season
Bourne Leisure Ltd Era 2005 - 2021
Built on a former car park site next to the seafront and east of the old Princes building
Bourne Leisure Ltd Era 2009 - 2021
New £20 million hotel including Spa, Built on the former Boating Lake
Bourne Leisure Ltd Era 2012 - 2021
New £25 million hotel including apartments as well as hotel rooms, built on the site of some former Oyster Bay Chalets, close to the Atlantic Bay Chalets
Bourne Leisure Ltd Era 2019 - 2021
New £40 million, 950-person capacity, 6,300-square-meter family pool. Built on the site of the former Starfish Quay Accommodation
Bourne Leisure Ltd Era 2021
New all-weather events space for up to 1600 people, built on the site of the former indoor pool/Regency building.