The tannoy system heard across the Butlin’s camps began operating in 1946. Today, it is often jokingly referred to as “dreaded,” but the camp radio station was once regarded as the camp’s nerve centre and with good reason. Its use could certainly be called “active,” although the level of activity depended on how enthusiastic the announcer was with the microphone. Nearly every manager and seemingly even his grandmother could get access to it. Each day opened at 7.30 am with the “wakey” announcement and a gentle tune.
The song called "Singing Piano" by Tolchard Evans, was the longest-running selection. Halfway through the record, the music would fade, and the announcer would state that it was 7.30 am and give the breakfast times: 8.15 am for the first sitting and 9.15 am for the second. Broadcasts went out to campers every day of the week and continued until 6 pm. The usual programme included music, advertising, jingles, requests from campers, details of the day’s events, and general news.
Radio Butlin ran through the end of the 1974 season; after that, its broadcasts were restricted to emergencies. At Ayr, the final broadcast concluded with Bobby Butlin breaking the “Wakey” record live on air. Throughout its existence, the station was seen as a useful service rather than a nuisance. People may remember it fondly and humorously today, but at the time it did what it was meant to do and suited holidaymakers’ expectations. The script below comes from real broadcasts: first, the tune used to wake campers, then the early-morning announcement by Radio Butlin announcer Iris.